Amidst the marketing flock's migration from Black History Month to Women's History Month, Chike and Harrison discuss the role service months have in marketing strategies today.
Essence Strategists Chike Ume and Harrison Awe dive into the holy document known to all marketers as "the cultural calendar" - discussing how service months and other cultural moments are used and abused by brands today. Before sharing why they believe better brand and business results come from a persistent commitment to communities rather than chasing dates on the calendar.
Audio editing by Alex Forster. Artwork by Zoe Munson. Music by Glow Mechanics.